Luke Edwards
MFIA
Luke has more than 12 years’ experience in digital fundraising and is passionate about the use of digital marketing to acquire supporters, nurture them, and increase donor loyalty. Luke’s agency Elevate Fundraising, works with charities to raise funds, inspire action and empower people to make a positive impact in the world. His clients include The Smith Family, The Fred Hollows Foundation, Caritas, Wayside Chapel, MS, Australian Mitochondrial Disease Foundation, RSPCA and a range of others.
Luke and his team have developed and implemented some of Australia’s most successful digital campaigns such as Amnesty’s Freedom From Fences (donor acquisition), ALNF’s Wall of Hands (donor acquisition), IWDA’s End the Right to Rape (lead gen) and Wayside Chapel’s Donate-a-Plate (crowdfunding) to name a few. Elevate have also set record results for events such as Million Paws Walk, Cupcake Day, Coastrek, Brissie to the Bay, Walk for Autism, MyMarathon, JDRF One Walk, Bloody Long Walk and a range of others.
In 2013, Luke also co-founded the Great Cycle Challenge which has now raised over $40 million for childhood cancer research in the past five years.
