Frank has been an FIA member for more than 20 years. Over the years, the copywriting business he founded, Action Words, has been engaged by dozens of fundraisers, particularly for writing fundraising letters. Since 2006, Frank has also been offering a one-day writing workshop, ‘Writing skills to make your team more professional’
When he is not copywriting or presenting his plain English course, Frank lectures in the Masters of Marketing at Monash University. In his early career, Frank spent seven years with Du Pont, six years with PWC and four years with Wesley Central Mission. The workshop he is presenting for FIA demonstrates the value of plain English with special focus on fundraising copy.