Copywriting Essentials is tailored for fundraisers who want to improve their writing skills and connect with their audience on a personal level. We will help you prepare compelling communications for engaging, inspiring and motivating your donors. This course will give you hands-on experience so you can craft copy specifically for breakthrough fundraising.
Full participation in Copywriting Essentials is applicable for up to 5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Meet the presenter
Natalie Khoo is the Founder and Director of Avion, a global content strategy and copywriting agency. Since starting her business in Melbourne in 2009, she has developed key messaging for many clients in the non-profit sector including UNICEF, Kidney Health Australia, and the Plastic Free July Foundation. An articulate, confident, and experienced speaker, Natalie has facilitated many content workshops and presented for Academy Xi, Business Victoria, Monash University, and South By Southwest EDU. Natalie is passionate about sharing her knowledge and her one and a half decades of professional writing and advertising experience with others.
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