Course Overview
Embark on an exhilarating journey into the world of Google Analytics, whether you’re a digital fundraising novice or have a little more experience and are ready to revolutionise your not-for-profit’s online prowess. Learn how to track online fundraising and marketing effectively, offering a framework for interpreting data and answering pertinent questions. The workshop will introduce some of the more useful reports in GA4 and provide examples of using the data to answer common questions. By the end of this session, you’ll be equipped to navigate GA4, use relevant reports, and confidently create your own reports and dashboards for your nonprofit fundraising and marketing needs.
Who is this course for
- Marketing and communications fundraisers
- Data-focussed fundraisers
- Campaign managers
- Digital fundraisers
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are below.
Need more help?
Video Instruction: How to register for a course via the FIA Learning Hub
19 March 2024
12.00PM – 1.30pm AEDT
Online – Facilitated
Regular
Member $55
Non member $80
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are above.
FIA Code
This course relates to key aspects of the FIA Code of Conduct.
Full participation in Google Analytics 4 for Fundraising is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Meet the presenter
Managing Director
Digital Ninjas
The course will be lead by Jonathan Dawson, the founder and Managing Director of Digital Ninjas. With more than 20 years experience in the digital marketing space and 10 years in fundraising, Jon is passionate about sharing his experience to help you with your digital campaign.
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