Fundraising Essentials - Fundraising Institute Australia

Course Overview

Fundraising Essentials provides you with the basic knowledge and practical tools to help get you started as a fundraiser. The course covers key principles in ethical practice, reasons, and vehicles for giving, core fundraising models to understand the donor journey, and how to build a case for support. This course will bring theory to life with best-practice fundraising techniques so you can hit the ground running and make an impact in your fundraising role.

This course can be delivered in three ways to suit your preferred learning mode and availability.

Self-paced over 3 months via our online learning portal for those who are strong independent learners who like a longer timeframe. The course is approximately 12 hours study. You can complete the course in less than 3 months
Online tutor-led is a 1 day option via zoom with the support of a tutor for those wanting to complete in a shorter timeframe
In-class is also a 1 day option hosted at a venue in each major city (excluding NT) for those who learn best in a classroom environment.

What you’ll learn

How the Australian fundraising sector works
Key regulations that impact fundraisers and not-for-profits
Motivations for donor generosity and charitable giving
Various fundraising channels, trends and methodologies
The role of quality data and people to acquire and retain donors.

Who is this course for?

People who are new to the fundraising sector with little or no knowledge of fundraising techniques and practice
People already working in the not-for-profit sector but who are new to a fundraising role
People who may be looking to enter the charity and not-for-profit sector in a fundraising role
Fundraisers in volunteer roles with little or no knowledge of fundraising practice.

Topics

Module 1: Overview of Fundraising: Provide students with an overview of the scope of fundraising, types of fundraising and key regulations to be aware of.

Module 2: Fundraising Basics: Provide students with basic information about why donors give and key elements to consider when fundraising and defining a case for support.

Module 3: Donor Acquisition: Provide students with key information on how to acquire donors associated with various fundraising channels.

Module 4: Donor Development: Provide students with key methods and frameworks for donor development and stewardship

Module 5: Managing Fundraising: Provide students with the key issues associated with managing data in marketing and privacy.

Dates and Time
Available to start anytime

Access to materials:
3 months self-paced
(Approx. 12 hours of study)

Online

Prices

Regular
Member $250
Non member $350

19 July 2023
9.00am – 5.00pm
In class – Melbourne

29 November 2023
9.00am – 5.00pm
In class – Melbourne

Prices

Regular
Member $395
Non member $510

19 July 2023
9.00am – 5.00pm
In class – Sydney

29 November 2023
9.00am – 5.00pm
In class – Sydney