Overview
Jasmine Coronado, Strategic Advisor at Marlin Communications, will showcase three successful mid-value communications case studies. Each case study presents a different approach to nurturing mid-value audiences and lifting revenue results. Mid-value donors are a special cohort capable of transformative impact, in this session you will see how stretching donors’ imagination and nurturing their desires can achieve great results.
The presentation is scheduled to last about 50 minutes, followed by a 10-minute period reserved for questions.
Before registering anyone for the webinar, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are below.
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15 April 2024
12.00pm – 1.00pm AEST
Online – Facilitated
Regular
Member $55
Non member $80
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are above.
FIA Code
This course relates to key aspects of the FIA Code of Conduct.
Full participation in Mid-Value Donor Insights is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Meet the presenter
Marlin Communications – Jasmine Coronado
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