Katherine John

FFIA

Katherine John is the Founder of Robejohn & Associates. She began her career in database computer operations with one of the first online financial services database bureaus in Australia. In the commercial sector Kathy worked in computer services teams at CRA (now Rio Tinto Group) and GJ Coles. After six years of direct response fundraising experience with the full-service direct mail agency Garvey Direct Marketing, Kathy founded Robejohn & Associates in 1987.

For over 30 years Robejohn has helped good causes to achieve great fundraising through data driven strategies and cut-through creative for appeals. Robejohn provides bespoke data analytics, database audits & performance reviews, campaign response analysis and data planning services to clients in Australia, NZ and the UK.

Kathy has been a member of the Fundraising Institute of Australia since 1981 and a Fellow of the Institute since 2000.