This interactive full day workshop will be a mix of information sharing and practical hands-on
activities that will take delegates through the fundamentals of a mid-value donor program.
It will include why we need to focus on mid donors, industry benchmarks and the key steps
to a successful program. It will feature examples and case studies of programs where mid value donors have been successfully leveraged via mid value donor clubs, ‘loosely’ tied funds and matched asks. More Strategic will share their research outcomes on what makes these donors different from standard donors and what motivates them.
Who is this course for?
Intermediate to advanced fundraisers who are ready to move into a new and relatively
immature donor market and who want to understand how to set up and drive a best
*Not valid for early bird pricing
Dates and Time
25 May 2023
9:00am – 5:00pm AEST
Online tutor led
Non member $665
This course relates to the following aspects of the FIA Code of Conduct:
Full participation in Mid-Value Donors – the cream in the Oreo biscuit is applicable for up to (TBA) continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Ruth Wicks (More Strategic), more information to come.
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