Course Overview
From exclusive gala balls to counting steps
Virtual events are a great way to expand the reach and increase participation and fundraising revenue.
The past 15 years have been transformative for digital, social giving and virtual events. This has forced a change with charities moving away from traditional direct marketing programs to include more flexible community events in digital.
Technologies such as social media, P2P platforms, tracking cookies, and AI have brought extraordinary ways to expand charities’ reach by tapping into supporters’ networks. These new and emerging technologies enhance multi-channel experiences, grow productivity, and connect supporters of similar values with the deep level of involvement only charity events can offer.
This one-day session aims to help charity workers of all levels of seniority to upskill their virtual events and digital expertise.
Learning Outcomes
- Understand the basics of Virtual Fundraising via Streaming, social media and P2P.
- Learn the basics and foundations of Digital, Data, User Journeys, Channels and AI in the Virtual Events context.
- Workshop on how Digital Experiences can be used to create memorable moments & level up involvement for existing and new supporters via Virtual Events.
- Learn how digital-first planning, KPI setting & tracking can lead your charity to achieve its best for your mission cost-efficiently with your virtual events.
Who is this course for?
Entry level from a Digital & Virtual Events knowledge point, all levels of Fundraising and Marketing expertise are welcome to join.
- Charity workers who would like to kick-start their Virtual Events.
- Fundraisers and Marketers of all levels of seniority who would like to skill up in Digital Fundraising for Events.
- Professionals of all areas in Fundraising who would like to become more comfortable with digital channels, data, technology, AI, tracking and digital experiences in the context of Virtual Events.
Delivery
Online workshop session with digital collaboration whiteboard Miro, using AI tools and working group for ideation.
Below, you will find instructions for the FIA Learning Hub & course information for 2024.
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are below.
Need more help?
Video Instruction: How to register for a course via the FIA Learning Hub
21 June 2024
10.30am – 4.00pm AEST
Online – Facilitated
Regular
Member $520
Non member $675
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are above.
8 November 2024
10.30am – 4.00pm AEDT
Online – Facilitated
Regular
Member $520
Non member $675
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are above.
FIA Code
This course relates to the FIA Code of Conduct.
Full participation in Digital Fundraising Essentials is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Managing Director
Maisa is an activist at heart, her core value is courage. She is a lifelong learner and teacher, committed to the legacy of education.
Since 2017, she has contributed to the fundraising sector as a tutor of the FIA, a public speaker, a member of the Include a Charity Committee (4 years), a member of the NSW FIA Committee (4 years) and has had articles published by the Fundraising & Philanthropy Magazine.
Born in Brazil, Maisa moved to Sydney in 2003. She has a bachelor’s degree in graphic design and formal qualifications in marketing and digital technologies, and she has recently completed a course in digital business strategy at the prestigious MIT.
Maisa is the Head of Digital Fundraising at Cerebral Palsy Alliance (CPA), a Not-for-Profit (NP) transforming the lives of people with disabilities. During her 13 years at CPA, the Fundraising team raised more than A$400M for CPA’s mission. This extraordinary success contributed to a remarkable impact, including funding part of the research, which led to the rate of cerebral palsy in Australia dropping from 1 in 400 to 1 in 700 births.
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