Attracting Major Gifts

What are they? How do we attract them?

Course Overview

An introduction to how to attract major gifts. This interactive workshop explores the key elements of attracting major gifts: identifying, recognising and connecting with major donors and how to have a ‘major gifts conversation’. Through a series of practical exercises you’ll learn how to tailor your approach to major gifts to your organisation.

Who is this course for?

Small non-profit CEO/Board Members looking to understand what is involved in attracting major gifts.

Fundraising Managers/University/Education Development Managers to add another skill to their skillset or hear about another approach to major gift fundraising 

Learning Outcomes

By the end of the session you will:

  • Be able to identify and recognise a major donor, for your organisation
  • Be able to understand how to craft an approach to connect with a major donor
  • Be able to understand how to have a ‘major gift’ conversation
  • Be able to identify options for who in your organisation will work with potential major donors
  • Have an action plan for implementing how you/your organisation can start to connect with major gift donors
  • Understand how to apply the FIA Code of Ethics for your work with major gift donors

What the session won’t cover:

  • Setting up and sustaining all aspects of a major gifts program for an organisation

Targeted skills

  • How to have a major gifts conversation with a potential donor
  • How to write a compelling email to reach out to a potential donor to obtain a meeting (zoom or face to face) to have the conversation
  • How to identify and recognise potential major gift donors for your organisation
  • Understand and apply FIA Code of Ethics when working with major donors

Dates and Time

27 April 2023

1:00pm – 4:00pm AEST

Online Tutor-lead


Member $180
Non member $250

12 September 2023

1:00pm – 4:00pm AEST

Online Tutor-lead

Member $180
Non member $250

Gold FIA Code Compliant logo

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 3.0 Ethical conduct.


Full participation in Attracting Major Gifts is applicable for up to 3.0 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Kate Parsons
Managing Director of Activate Coaching

Kate is a professional fundraiser with 7 years’ experience, who has raised more than $12M in philanthropic funding for causes ranging from scientific research, to community programs to music. Kate is an experienced program manager, with demonstrated experience building and managing effective partnerships, fundraising, managing projects, events, staff, stakeholders and volunteers to achieve positive impacts for the environment and communities.

Kate is an FIA Member and Mentor. Kate is Managing Director of Activate Coaching. Activate Coaching specialises in introducing not-for-profit organisations and early career professionals to philanthropy.

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