Understanding the Video Production Process for Fundraising

Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. Our courses are offered in 3 formats: online (self-paced), online (tutor-led), and face-to-face with covid safe measures in place consistent with individual States’ guidelines. Please contact training@fia.org.au with any queries. 

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Understanding the Video Production Process for Fundraising

11 September 2020Half dayEntry

Course Overview

Video is an effective tool to engage and relate to your audience on a human level. The aim of this course is to provide you with a thorough understanding of the various critical stages of a video project, with particular emphasis on the input that your organisation can have at these stages in order to create a more successful end product.

During this comprehensive half-day course, you will delve into the various stages and processes involved in both video and animation production for NFP marketing. It is an essential learning opportunity that will enable you to take your organisation’s communication strategy to the next level. You will learn about the pre-production, production and post-production stages of the project and the impact of your key decisions in the production process.

Click here to download the full course overview

This course is part of a series on video marketing for fundraising with the video production company Laundry Lane. Check out the other two courses in the series below:

Optimising Fundraising Video Communication and Marketing
Making a Video Project Using a Smartphone

Course date

Course dates
Sydney11 September 20209:30am-12:30pm AEST

*Use your 20% membership renewal discount code for this course.

Professional Member*$135
Staff of organisational member*$145

Click here for FIA Education terms and conditions

Meet the presenter

Will Cordukes is smiling directly into the camera. He is wearing a blue shirt and black rimmed glasses.

Will Cordukes has over 20 years’ experience as a marketing and communications specialist and content producer. Will started research and strategy agency Buzz, in 2001. At Buzz he helped clients such as CBA, Woolworths, Canon and Lion Nathan align their communications to better connect with their audiences. This passion for communications led him to establish production company Laundry Lane in 2010. He has scripted, produced and directed numerous successful video projects and campaigns for large blue chip companies, government organisations and NFPs. As well as skills in communications and strategy, Will understands how to get the most out of an interview, and has developed skills to elicit natural, passionate and honest responses from interview subjects.

Full participation in Understanding the Video Production Process for Fundraising is applicable for up to 3.0 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.