Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. Our courses are offered in 3 formats: online (self-paced), online (tutor-led), and face-to-face with covid safe measures in place consistent with individual States’ guidelines. Please contact email@example.com with any queries.
Optimising Fundraising Video Communication and Marketing
|16 October 2020
Video is a wonderful medium that can help people to understand, engage with and support your mission. The aim of this course is to develop your knowledge and understanding of video marketing strategy and give you the tools to develop your organisation’s own video strategy
In this half-day course, you will gain an understanding of video and digital marketing trends, patterns, and strategy. You will learn to make key decisions regarding your organisation’s video communication strategy, from differentiating between animation and video to digital platform optimisation.
Click here to download the full course overview
This course is part of a series on video marketing for fundraising with the video production company Laundry Lane. Check out the other two courses in the series below:
– Understanding the Video Production Process for Fundraising
– Making a Video Project Using a Smartphone
*Use your 20% membership renewal discount code for this course.
|Staff of organisational member*
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Meet the presenter
Will Cordukes has over 20 years’ experience as a marketing and communications specialist and content producer. Will started research and strategy agency Buzz, in 2001. At Buzz he helped clients such as CBA, Woolworths, Canon and Lion Nathan align their communications to better connect with their audiences. This passion for communications led him to establish production company Laundry Lane in 2010. He has scripted, produced and directed numerous successful video projects and campaigns for large blue chip companies, government organisations and NFPs. As well as skills in communications and strategy, Will understands how to get the most out of an interview, and has developed skills to elicit natural, passionate and honest responses from interview subjects.
Full participation in Optimising Fundraising Video Communication and Marketing is applicable for up to 3.0 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.