Short Courses – FIA & More Strategic Series

Transform Engagement – How to Personalise the Supporter Experience

Multiple1 DayIntermediate/Advanced
NSW, QLD, VIC, SA & WAFace-to-face

Course Overview

Improve conversion and retention of your supporters to grow the revenue and impact of your cause.  This workshop with Karen Armstrong from More Strategic takes you through the pillars of designing an exceptional supporter experience. Our goal is to keep people longer and enable them to give more. We’ll get to the heart of their WHY and design the journey that connects with their heart and mind. The session is based on neuromarketing and sociology covering the 6 Cs and we’ll guide you to create connections for deep supporter relationships and build relationships of reciprocity.

Click here to download the full course overview

Course dates
Melbourne17 July 2020
Sydney23 July 2020
Brisbane24 July 2020
Adelaide30 July 2020
Perth31 July 2020
Prices StandardEarly Bird*
Professional Member $660$550
Staff of organisational member$755$605
Non-member$795$640

*Early Bird prices close 13 March 2020

Full participation in Transform Engagement – How to personalise the supporter experience is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



Click here for FIA Education terms and conditions