Short Courses – FIA & More Strategic Series

Transforming Engagement – How to Personalise the Supporter Experience

Multiple1 DayIntermediate/Advanced
NSW, QLD, VIC, SA & WAFace-to-face

Course Overview

Improve conversion and retention of your supporters to grow the revenue and impact of your cause.  This workshop with Karen Armstrong from More Strategic takes you through the pillars of designing an exceptional supporter experience. Our goal is to keep people longer and enable them to give more. We’ll get to the heart of their WHY and design the journey that connects with their heart and mind. The session is based on neuromarketing and sociology covering the 6 Cs and we’ll guide you to create connections for deep supporter relationships and build relationships of reciprocity.

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Course dates
Melbourne17 July 2020
Sydney23 July 2020
Brisbane24 July 2020
Adelaide30 July 2020
Perth31 July 2020
Prices Standard
Professional Member $660
Staff of organisational member$755
Non-member$795

Full participation in Transforming Engagement – How to personalise the supporter experience is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.



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