Short Courses – FIA & More Strategic Series

Transforming Engagement – How to Personalise the Supporter Experience

Multiple1 DayIntermediate/Advanced
Available nationallyOnline

Course Overview

Improve conversion and retention of your supporters to grow the revenue and impact of your cause.  This workshop with Karen Armstrong from More Strategic takes you through the pillars of designing an exceptional supporter experience. Our goal is to keep people longer and enable them to give more. We’ll get to the heart of their WHY and design the journey that connects with their heart and mind. The session is based on neuromarketing and sociology covering the 6 Cs and we’ll guide you to create connections for deep supporter relationships and build relationships of reciprocity.

Click here to download the full course overview

Course dates
Melbourne17 July 2020Registrations are closed
ONLINE23 July 2020
Brisbane24 July 2020Registrations are closed
Adelaide30 July 2020 Registrations are closed
Perth31 July 2020 Registrations are closed

*Use your 20% membership renewal discount code for this course.

Prices In-ClassOnline
Professional Member*$660$590
Staff of Organisational Member*$755$610
Non-Member$795$690

Full participation in Transforming Engagement – How to personalise the supporter experience is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


Karen is a marketing expert with over 15 years experience across FMCG and NFP marketing. She is the Director, More Impact part of the More Strategic Group and was previously Director, Marketing and Fundraising at Cancer Council Australia. Commercially she worked in the UK and Australia with Kraft Foods where she was recognized internationally for the best integrated sales & marketing campaign. She presents frequently at FIA, FINZ, IFC and commercially at X4 the largest experience management summit. She was a founding board member of Include a Charity and FIA Conference Chair 2017. She completed an MA (Sociology), publishing a thesis on refugees and social change. She is passionate about blending the science of the mind, emotions and society to change the world for good. 


Click here for FIA Education terms and conditions