If you are looking to acquire and retain more single givers and regular donors, through a range of channels including print, F2F, telemarketing, DRTV and digital then this track is for you. Using real-life case studies of the best integrated fundraising approaches, learn how you can maximise your revenue from individual donors.
Session | Speakers |
The Irregular Giving Project and the Future of Face-to-Face | Dr. Peter Coleman MFIA, Fundraising Partners Jonathan Storey, Environment Victoria |
Maximising Retention and Securing Ongoing Gifts. Are you responsible for individual giving? Don’t take attrition laying down. | Fiona McPhee |
Transforming the Salvos’ 55 year old Red Shield Appeal using digital in the face of COVID-19. | Garth Stirling, ntegrity agency Janine Kewming MFIA, The Salvation Army |
Dating your untapped prospects for Regular Giving acquisition success | Matt Small MFIA, Bush Heritage Australia Karen Armstrong FFIA CFRE, More Strategic |
Breaking from tradition – thriving through changes How Caritas Australia broke from traditions to accelerate appeals growth | Viviane Piccinini MFIA, Caritas Australia Dan Geaves MFIA, Marlin Communications |
Growing an individual giving program – mistakes and marvels | Lauren McDermott MFIA, Harry Perkins Institute of Medical Research |
Individual Giving is Dead. Long Live Individual Giving | Simon Scriver, Fundraising Everywhere |
DRTV: The ultimate in socially distanced fundraising | Sophie Maher, The Smith Family Sarah Dalton, Save the Children Australia Marcus Lewis, Sanctuary Media Group Laurie McPherson & Peter Muffett, DTV Group |