Creating a Digital-First Fundraising Strategy

Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. Our courses are offered in 3 formats: online (self-paced), online (tutor-led), and face-to-face with covid safe measures in place consistent with individual States’ guidelines. Please contact with any queries. 

Creating a Digital-First Fundraising Strategy

Multiple1 DayIntermediate
Available nationallyFace-to-face

Course Overview

This course aims to challenge you to identify revenue and retention growth opportunities based on understanding the data and digital channel’s maturity. You will learn how to design broad synergies across all fundraising areas through a holistic data, channels and systems approach, towards an overarching donor-centric view of your strategic revenue opportunities. You will be given insights into how to influence a digital-first culture in your organisation and cover the key elements of the big picture in digital, with detail on key tactics and channels. This practical course covers the key components of digital fundraising strategy including data & segmentation, channels & UX, creative & content and how to make the best decisions in strategy and implementation for immediate and future success.

Click here to download the full course overview

Course dates
Sydney17 March 2020 Registrations are closed
Brisbane20 March 2020 Registrations are closed
Melbourne27 March 2020 Registrations are closed
ONLINE10 June 2020Registrations are closed
Prices In-ClassOnline
Professional Member $520$490
Staff of organisational member$590$510

Full participation in Creating a Digital-First Fundraising Strategy is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Meet the presenter

Maisa Paiva MFIA
Digital Strategy Manager
Cerebral Palsy Alliance

An activist at heart, Maisa is an experimental marketer. Her vision is to be a social change agent at a global level.

Maisa is an expat Brazilian who moved to Sydney, Australia, in 2003. She is a life-long learner and has a bachelor degree in Graphic Design, formal qualifications in Website Development, Multimedia, Marketing & Business and in Fundraising Data. Maisa has a unique native understanding of Southern Hemisphere’s markets, particularly Latin America & Oceania. This, combined with her professional expertise and academic foundations, give her an immersive understanding of global perspectives.


A digital fundraising practitioner, Maisa develops complex digital strategies from high-level to detail. Maisa uses digital transformation, data science & design-thinking principals to influence a Digital-First culture at all organisational levels.Over the course of her 10 years’ experience in the Not-for-Profit sector, Maisa has collaborated with teams that brought more than $180m in fundraising revenue to Cerebral Palsy Alliance in Australia, via initiatives such as Steptember, to provide essential services, new technologies, & fund ground-breaking research for people living with disabilities.

In 2018 Maisa was the winner of the Fundraising Institute of Australia (FIA) Awards for the best Gifts in Wills program over $5 million. She developed the strategy that used prospect modelling combined with offline and pioneering digital tactics in bequests, and led the program to a growth of 800% in warm leads in only 18 months.

In 2019 Maisa facilitated the highly-praised Digital Transformations in Fundraising course for the FIA in Sydney, Melbourne, Brisbane and Perth in 2019. She has articles published at the Australian Fundraising & Philanthropy magazine and have presented in numerous conferences and workshops in Australia.

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