More Impact: Transforming Experiences for Charitable Growth
More Impact is a consultancy solely focused on experience management for charities. We take the cutting-edge practices from the commercial world and apply them to the charitable sector, with the goal of growing your overall income and capacity to deliver your mission by building strong engagement with your supporters. As part of the More Strategic group, we collaborate with experts in various fields to deliver the best results for our clients.
Our proprietary methodology, IDEAS, is designed to help your organisation create exceptional experiences that engage and inspire your supporters. With our expertise in supporter journey mapping, omni-channel engagement strategies, and data-driven insights, we empower your team to foster meaningful connections and maximise your impact. We work closely with you to understand the needs, motivations, and expectations of your supporters, leveraging thorough research, data analysis, engagement metrics and surveys – we call this O, X, Y & Z data. This enables us to identify key touchpoints and develop strategies that optimise each interaction, ultimately enhancing the supporter experience and strengthening their commitment to your cause.
To support your organisation further, we have developed a suite of products, including Supporter View. This tool categorises the relationship stage of each supporter, from attract to spark, sustain, cultivate, fanatics, and reignite. This approach allows you to break down silos and design tailored experiences based on supporter segments, such as regular givers, while maintaining a holistic view of your organisation’s supporter landscape.
In addition, we regularly facilitate gatherings of sector leaders to foster knowledge sharing and strengthen our collective understanding. These gatherings provide opportunities for all participants to learn and grow, contributing to the continuous improvement of our sector.
We invite you to participate in our ongoing studies and contribute to the advancement of knowledge in the charitable sector. Your participation will help us deepen our understanding and enable all organisations to perform better, ultimately making a greater impact in the world we serve.
Supporter View
Collaborating closely with charitable organisations, we aim to provide a comprehensive view of your supporter database. To achieve this, we consolidate various data sources to create a unified view of each supporter. By integrating O data, which comprises operational data typically gathered through your CRM, X data, which includes experience data such as email engagement, Y data, consisting of motivational data obtained from surveys to understand why they give, and Z data, appended based on postcode to enrich our profiles, we generate detailed supporter profiles.
These profiles enable us to offer specific insights by product, channel, and audience, all with the ultimate goal of cultivating greater lifetime value over time. We then work with you on your experience management strategy with supporters to grow your income. We are also in our first year of establishing a leadership group focused on experience management so get in touch if you’re interested to join.
Gifts in Wills Moves Management
In collaboration with leading charities, we have profiled over 100,000 leads for gifts in Wills and examined 7,000 realised estates. Our ongoing effort involves recording and profiling our supporters every six months, allowing us to track their journey from acquisition to consideration, intention, and confirmed bequestors. Through this comprehensive analysis, we gain valuable insights into the factors that drive success in securing bequests. By understanding these dynamics, we can help you make informed decisions, with key metrics for forecasts and implement effective strategies to cultivate and maximize support through gifts in Wills.
Cost of living public study
We are conducting a public study in partnership with Fundraising Institute Australia to monitor supporter behaviours, engagement, and topical issues, specifically focusing on the cost of living. Our aim is to stay up to date on supporter attitudes and provide valuable insights that will keep you at the forefront of understanding. Every 6-mths we survey public attitudes and provide your charity an opportunity to ask specific questions to drive your strategy. Join us to stay informed about current trends and projecting likely outcomes, equipping you with the essential knowledge to navigate the future with confidence. You can participate in one round of research or on-going as part of the study.
Contact our support team today for more information!
Email: support@morestrategic.com.au
Website: www.moreminds.org
Website: www.morestrategic.com.au
