Dataphoria provides better leads for better results. Assisting fundraisers in finding and attracting the consumers & businesses with the highest propensity to support them has been at our core since 2009.
We can also assist at the later stages of your donor relationship, by predicting upsell and cross-sell opportunities and establishing the risk of churn.
Opt-in marketing leads (pay-per-lead):
Dataphoria have been generating opt-in regular giver leads through our exclusive sites and partner network for over 10 years.
Trusted by many of Australia’s top fundraising call centres and charities, Dataphoria offers access to a wide selection of engaged donor lead sources. Our team tirelessly optimise digital and phone-based campaign sources according to true ROI, by leveraging solid relationships with fundraising call centres.
Our stance on compliance has set the benchmark for the FIA & PFRA and all sources are thoroughly audited using our bespoke processes.
Marketing lists (direct mail and/or telemarketing):
Whether you are launching a raffle, testing a direct mail tax appeal or building a single-giver conversion program, tailored marketing lists are selected according to your goals.
A full direct marketing data strategy will be built for your campaign, designed to learn and improve over time.
Reactivation segmentation:
Do you hold datasets that are not as responsive as needed?
Where a campaign needs scale, but database quality doesn’t justify it, data often goes to waste, leaving missed opportunity and KPIs.
Dataphoria hunt for gold in your database, by leveraging a range of third-party attributes, including:
- shopping behaviour
- psychographic and demographic segmentation variables
- brand affinity
Data processing and analytics:
Looking to understand who your donors are, how they are behaving and what they are likely to do next?
From a basic donor segmentation project or donor profile, through to a full automated single-customer-view, with 1-2-1 donor journeys, based on sophisticated predictive modelling, we can build a solution to meet your requirements.
You can also ask us about B2B fundraising data.
