Pronounced Ask Squared. We create donor journeys.

There’s a story behind every donor and a place for every donor in your story. We create pathways leading as many people as possible to support your organisation. For 30 years we’ve worked with charities to create multi-channel donor journeys.

From direct mail to digital, cash to regular giving to bequests, every path we create is designed to add more donors, with higher second gift rates, greater conversion to regular giving and more bequest confirmations. Using data analysis, segmentation and advanced modelling, we create journeys that maximize the lifetime value of each and every donor.

We’re a safe pair of hands. We have 30 years experience acquiring new donors cost effectively, maximising retention, converting leads to regular giving, upgrading mid-value donors, building a bequest pipeline, and modelling investment/return strategies you can sell to boards.

Fundraising is about more than money. If you really want to change the world, turn your donors into more than just a way to raise funds. We turn donors into influencers — creating countless new pathways for more donors to join your vision for a better world.

We create donor journeys that are sustainable. Your donors do much more than give money, they help make your vision a reality.

+61 418 113 796