How Apple’s new privacy changes will impact your fundraising campaigns
We all know that the charity sector has an ever growing reliance on Facebook (and Instagram) for fundraising campaigns – particularly in the last year. We’ve all had to up our game, change our approaches and learn the ins and outs of digital campaigns in an increasingly saturated market.
Our sector has been inspiring in its capacity to adapt to the challenges that this new reality has created. But now, just when you thought that things couldn’t get any harder, Apple’s mobile platform, iOS, is about to get a significant update.
Everything from ad management to targeting on the Facebook platform is going to be affected by the new changes and is going to require marketers and fundraisers to change their current modus operandi.
A number of areas in the Facebook platform will change including ad management, targeting, optimisation, reporting, and more. Marketers and fundraisers will need to change how they design and deploy paid social campaigns, while best practices are re-written.
This webinar will provide an overview of the upcoming changes and practical tips of what you can do right now to prepare.
Date: Thursday, 18 February 2021
Time: 12:30pm – 1:15pm AEDT