Major Gifts Masterclass

Major gifts are the “big win” in fundraising

The return on your investment of time and energy is much higher in major gifts than in other types of fundraising. But finding and cultivating major donors is a delicate process which requires great skill and organisation.

This one-day Masterclass will teach you how to plan and implement your major gifts strategy, focussing on prospect cultivation, development and solicitation strategy.

You will explore the 10 steps to building the perfect meeting plan for a big gift ask, to help you to fast track your major gifts program.

What you’ll learn

  • How to assess when a prospect is ready for an ask
  • The skill set required for a major gifts program
  • How to conduct an analysis of your organisations major gift potential
  • How to identify your organisations major gift prospects
  • How to confidently solicit major gifts
  • How to ask for a big gift
  • How to apply the moves management process to your major gifts program
  • Be fully equipped to plan and implement the most effective major gift approaches your organisation can make


  • Improve the structure of your major gifts program, or put in place a new program in the most effective way
  • Increase the revenue generated from major gift donors
  • Ensure the efforts of your team are as effective as possible

Who should attend

  • Anyone seeking to establish/grow a major gifts program
  • Anyone preparing for a major gifts program or capital campaign
  • Those who want to develop big gift solicitation skills

For a complete course outline click below:




Standard Early Bird
Professional Member $520 $415
Staff of organisational member $590 $470
Non-member $695 $555


Course Dates

For venue information, click through to the relevant city location.

City 2018 Course Dates   Early bird cut-off
Sydney 24 July 24 May Register Now
Melbourne 18 July 18 May Register Now
Brisbane 20 July 26 May Register Now
Perth 31 July 31 May Register Now


Click here for FIA course terms and conditions

All FIA Skills-Specific short courses and masterclasses have an 8:45am arrival time for a 9:00am start; the day will finish at approximately 4:30pm.


Full participation in the Major Gifts Masterclass is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Meet the Presenters

Brian Holmes (FFIA CFRE)

Brian is a specialist in major gifts and is the founding partner of Xponential Philanthropy where he has helped clients raise over $1 billion through capital campaign and major gift campaigns. More

Craige Gravestein (FFIA CFRE)

A big gifts fundraising practitioner for a couple of decades, Craige has honed skills in the art of persuasive personal communications. Overseeing capital campaigns in all states and for numerous causes, Craige is a master of the ask. More