Successfully Managing Outsourced F2F Fundraising (Part I)

Course Overview

Part I Successfully Managing Outsourced F2F Fundraising – basics – October 2022

Part II Advanced Management of Outsourced F2F Fundraising – Advanced ***Part II has been postponed

Acquiring donors via F2F is an expensive undertaking for any charity. When it is well managed the potential rewards make the investment more than worthwhile, however, there are many pitfalls along the way and there is no instruction manual on how to avoid them. Until now.  In this course, you will learn the origins of F2F as a channel, why and how it began, and how it has developed to it’s current state. You will be taught the Agency Investment Strategy which includes the tools you use to calculate how your budget matches your organisation’s donor acquisition and retention aspirations. You will be taught how to create and follow simple strategies, and also how to relate those strategies to your senior management and the board. We will discuss the merits of tactics such as frontloading, backloading, multiple suppliers, and how to ensure you have a choice of suppliers to choose from. Following on from that there will be a workshop on contracts and how to check yours is fit for purpose.

Who is this course for?

Charity staff who manage or support their charities F2F channel and have between 6 and 18 months experience, or fundraisers managers who are considering starting or re-starting a F2F program.

Learning Outcomes

By the end of the day you will:

  • Know how to plan your programme end to end
  • Understand the areas you need to pay most attention to
  • Know how to communicate your plan to others
  • Know what to be asking your suppliers
  • Know what information you will need to have to hand from your own data
  • Be confident about creating a plan for the future that is realistic and achievable
  • Be using best practice and professional techniques to deliver your F2F programme.

Dates and Time

19 October 2022

9:00am – 5:00pm AEDT

In class – NSW only


Member $520
Non member $675

Gold FIA Code Compliant logo

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

FIA Code 6.0 Conduct in Supplier Relationships


Full participation in Successfully Managing Outsourced F2F Fundraising is applicable for up to 7.0 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Mark Anscombe
Senior Manager
Donor Acquisition

Mark Anscombe (WWF) has been Face-to-Face Fundraising Manager at WWF for the last 6 years where he is responsible for the full end to end donor acquisition program. Having managed the recruitment of over 50,000 regular givers, he has a series of unique perspectives on what he calls “fundraiser-centric” approaches, whereby the fundraiser’s connection and development is the focus of attention. Mark has personally signed up over 500 donors in the field in the UK and Australia, and even made sign ups while on secondments in Thailand and Greece! Mark was the recipient of WWF’s 2017 CEO’s Innovation Award, and in 2019 Mark was the recipient of the Hero Skillshare Speaker Award for his inspiring sessions at WWF’s Global Development Centre Face to Face Conference. In addition to working for WWF he also co-chairs the F2F User Group, works closely with the PFRA, manages their LinkedIn group, and promotes a free mystery shopper scheme.

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