Course Overview
Learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover formulating the perfect proposition, best practices for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.
What you’ll learn
- How to acquire gifts in Wills leads through digital channels
- How to qualify the leads
- Formulating propositions for the target audience
- Using online platforms for digital fundraising
Who is this course for?
- People who are new to gifts in Wills fundraising with little or no knowledge of digital fundraising techniques and practice
- People already working in gift in Wills fundraising but are new to digital lead acquisition
- People who may be looking to start a digital gifts in Wills fundraising program
Course Delivery
Online – Facilitated
Course Duration
Two half-day interactive workshops
Below, you will find instructions for the FIA Learning Hub & course information for 2024.
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are below.
Need more help?
Video Instruction: How to register for a course via the FIA Learning Hub
23 & 24 July 2024
9.00am – 1.00pm AEST
Online – Facilitated
Regular
Member $520
Non member $675
Before registering anyone for the course, you must ask the person to set up a Log In or Sign Up in the FIA Learning Hub. Instructions are above.
FIA Code
This course relates to key aspects of the FIA Code of Conduct.
Full participation in Digital Gifts in Wills is applicable for up to TBA continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Meet the presenter
The course will be lead by Jonathan Dawson, the founder and Managing Director of Digital Ninjas. With more than 20 years experience in the digital marketing space and 10 years in fundraising, Jon is passionate about sharing his experience to help you with your digital campaign.
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