Mid-Value Donors

FIA & More Strategic Series

Multiple1 DayIntermediate
Available nationallyOnline or face-to-face

Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. FIA face-to-face courses will re-commence from August 2020 where possible in line with government guidelines and social-distancing measures and, where appropriate, we will provide online learning options. FIA will continue to update course registrants and prospective students regularly. Please contact training@fia.org.au with any queries or if your course has been affected. Online learning is available for this course.

Course Overview

Mid-donors are the talk of the town – everyone wants to know how best to unlock the potential of this core group of supporters.  The aim of this course presented by Ruth Wicks from More Strategic is to equip you with the knowledge and ability to unleash this potential and understand the potential of a mid-value program and the key steps to setting up a best practice, insight lead program in your organisation. This interactive full day workshop will be a mix of information sharing and practical hands on activities that will take you through the fundamentals of a mid-value donor program. 

Click here to download the full course overview

Course dates
Brisbane8 July 2020Registrations are closed
Melbourne23 July 2020Registrations are closed
ONLINE29 July 2020
Perth16 September 2020
Adelaide23 September 2020
Prices In-ClassOnline
Professional Member $660$590
Staff of Organisational Member$755$610
Non-Member$795$690
CFRE Logo

Full participation in Mid-Value Donors is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


Meet the presenter

Ruth Wicks has worked in fundraising for almost 20 years in the UK and Australia including senior executive roles with Cystic Fibrosis and Amnesty International Australia. Ruth’s specialist areas include: mass marketing individual giving acquisition, retention and development; experience management; research; events; bequests; and mid-value donor strategy. Ruth is a Senior Consultant with one of Australia’s leading consultancies, More Strategic. In this role she works with charities large and small to develop fundraising strategy, design donor journeys, and conduct research to understand why donors give.


Click here for FIA Education terms and conditions