Copywriting Essentials

Have more impact through the written word

How you craft your letters, emails, headlines and ’call to action’ can make or break your fundraising campaign.

With a direct focus on fundraising, this one-day workshop is a hands-on experience with loads of techniques, tips and suggestions to help you to:

  • Be a better writer,
  • Connect more personally with your audience through the written word, and
  • Craft more compelling fundraising campaigns which engage, inspire and motivate your donors.

What you’ll learn

  • How to craft compelling stories
  • How to create text with real stopping power
  • How to create an engaging and motivating headline
  • How to create a stronger ‘call to action’ every time

Who is this course for?

This customised workshop for FIA ensures there is the right emphasis for all fundraisers, but it’s a ‘must attend’ course if:

  • You write online or offline appeals of any sort
  • You have been told your writing is too fluffy, or too abrupt
  • Your letters, headlines or emails don’t get the response you want
  • You want to write with more power and confidence to engage, inspire and motivate your donors and volunteers


Standard Early Bird
Professional Member $520 $415
Staff of organisational member $590 $470
Non-member $695 $555

Course Dates

For venue information, click the link below the relevant city location.

Early bird cut-off: 1 March

Beaumont People
12 June Register Now
Cancer Council
4 June Register Now
QIMR Berghofer Medical Research Institute
13 June Register Now
Guide Dogs SA/NT
19 June Register Now
20 June Register Now

Click here for FIA course terms and conditions

Full participation in Copywriting for Fundraisers is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Meet the Presenters

Frank Chamberlin (EMFIA)

Frank has been an FIA member for more than 20 years. Over the years, the copywriting business he founded, Action Words, has been engaged by dozens of fundraisers, particularly for writing fundraising letters. More