Comprehensive campaigns are large-scale fundraising programs that engage with all levels of philanthropy, particularly major donors and sophisticated philanthropists. These types of campaigns are now emerging across all causes. At the heart of a successful comprehensive campaign is the need for a cross-organisational understanding, and commitment to, an organisation’s emotional truth, the central idea legitimising and binding the campaign.
This two-day intensive course will include assessing every attendee’s case for support and readiness, as well as covering the elements needed for long-term sustainable fundraising success. You will learn to align your campaign to the donor journey and lifecycle, and to deliver a long-term total development plan across all influencers and donor streams such as major donors, general public donors (regular, annual, event-based), corporate, government, ambassadors and the media.
Who is this course for?
- Fundraising Managers
- CEOs and Heads of Fundraising
- NFP Executives
- NFP Board Directors
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 3.5 Ethical Conduct by considering conducting yourself in a manner that encourages others to aspire to the same high standards, valuing privacy, confidentiality, trust and integrity.
Full participation in How to deliver a successful transformational multimillion dollar campaign is applicable for up to 14 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Peter Dalton is one of Australia’s leading authorities on fundraising, having both delivered some of the country’s most significant campaigns and in his teaching and education of future practitioners. Peter has applied wide-ranging skills and experience to support organisations seeking to realise their full fundraising potential for over 30 years.
Peter is a former Fundraising Institute Australia National Chair and the 2016 Arthur Venn Fundraiser of the Year’. A Certified Fund Raising Executive (CFRE) and FIA Fellow, he recently co-authored Giving Hope: the journey of the for-purpose organisation and its quest for success (Palgrave MacMillan 2019).
Peter gained his institutional fundraising development experience as Fundraising Director, Austin Health (Australia), where he initiated and served as Campaign Director for the international ‘Olivia Newton-John Cancer and Wellness Centre Appeal’; and as Director of Fundraising, Addenbrookes Charitable Trust, Cambridge University Hospitals NHS Foundation Trust.
With a life-time of experience across every sector, in major institutions both internationally and within Australia, Peter builds skills, knowledge and performance ability wherever he goes through direct counsel, facilitated workshops, coaching and strategic planning.
James has been working in the fields of non-profit strategy, fundraising, brand management and community development for the past 20 years. His studies encompass a Bachelor of Commerce from the University of Melbourne and an MBA from Swinburne University.
James has delivered strategies and campaigns for world-leading for-purpose organisations including: World Vision, FightMND, Aspergers Victoria, The Stroke Association of Victoria, FunFlight and many more.
James has held a number of executive leadership positions across both the commercial and non-government sectors, including at global development organisation Save the Children, Able Australia Disability Services and, prior to consulting with DGB Group, as CEO of Melbourne-based non-profit Australian Prostate Cancer Research.
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