From Zero to Hero – how to get your stories in the media

Course Overview

There is no shortage of problems in the world and great organisations doing great work but building your profile and showcasing your work is critical to attracting the competitive philanthropic dollar.  

You will learn from experienced journalists how to create a slate of stories based on singular themes targeted to specific media outlets, then the anatomy of a successful media release.  

Does it have a case study as the emotional core, a partner to validate your claims and elevate your brand, and a call to action that is specific and has news hooks? Are you using a redundant ‘product/sales’ approach to your media releases, or a ‘problem/solution’ approach? Sales repels. Learn how to package up stories that will get picked up. 

Participants will leave the session with a new understanding of the news cycle and how they can get their message across in any circumstances. 

Who is this course for

  • Fundraisers who are responsible for getting their stories into the media
  • CEOs and Heads of fundraising of small to medium charities not-for-profits dealing with the media
  • Charity staff responsible for PR, crafting media releases and packaging up their campaign and/or organisation’s stories
Member only scholarships available for this course

There are limited scholarships available for FIA members to attend this course at no cost. Please contact training@fia.org.au to secure a scholarship.

Table of course dates. The course will run in Sydney on 7 May 2021, 9am-11:30pm. The course will run in Melbourne on 4 June 2021, 9am-11:30am. The course will run online on 23 July 2021, 12:30pm-2:30pm AEST.

Locations:

Sydney – Good Talent Media (16/175 Pitt Street, Sydney, NSW 2000)
Melbourne – Good Talent Media ( 425 Smith Street, Fitzroy VIC 3065)
Online – Zoom

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FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 3. Ethical Conduct by considering the ethics of the story
  • FIA Code 4. Conduct towards Donors by not exploiting children or any party in any way and is not false, misleading and likely to deceive.
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Full participation in From Zero to Hero – how to get your stories in the media is applicable for up to 2 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


Tony Nicholls
Founder and Director
Good Talent Media

Founder and Principal Consultant of Good Talent Media Tony Nicholls is an  accomplished journalist who has held roles for more than ten years with the  ABC, SBS and Network Ten, covering thousands of news stories across  Victoria, Australia and in the international media.

Tony has seen first-hand how the media landscape has evolved, changing the  roles of journalists, politicians and media spokespeople. His deep experience  of this demanding new digital media age places him ideally to deliver the up-to-the-minute media advice to achieve presence and results.


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