How to Grow Your Database of Confirmed Gifts in Wills Donors
You will learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover how to formulate the perfect proposition, best practice for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.
Full participation in Digital Gifts in Wills – How to Grow Your Database of Confirmed Gifts in Wills Donors is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
The course will be lead by Jonathan Dawson, the founder and Managing Director of Digital Ninjas. With more than 20 years experience in the digital marketing space and 10 years in fundraising, Jon is passionate about sharing his experience to help you create more impact through your bequest programme.
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