Digital Gifts in Wills - Fundraising Institute Australia

How to Grow Your Database of Confirmed Gifts in Wills Donors

Snapshot of course. Location is open nationally online. The mode is tutor-led online. The duration is two half-days. The course level is entry and the date is May 2021.

Course Overview

You will learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover how to formulate the perfect proposition, best practice for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.

Table of course dates. The online course will run 6th and 20th May 2021, 9am-12:30pm AEST.

Table of prices. For members, the tutor-led course is $490 and the early bird rate is $415. For non-members, the tutor-led online course is $590 and the early bird rate is $555.

To register now, contact training@fia.org.au.

Full participation in Digital Gifts in Wills – How to Grow Your Database of Confirmed Gifts in Wills Donors is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Photograph of Jonathan Dawson smiling in a black t-shirt with his hands in his pockets. — Jonathan Dawson
Managing Director
**Digital Ninjas**

The course will be lead by Jonathan Dawson, the founder and Managing Director of Digital Ninjas. With more than 20 years experience in the digital marketing space and 10 years in fundraising, Jon is passionate about sharing his experience to help you create more impact through your bequest programme.

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