How to Grow Your Database of Confirmed Gifts in Wills Donors
You will learn how to acquire qualified gifts in Wills leads through digital channels. This course will cover how to formulate the perfect proposition, best practice for audience targeting and some tips on creative and supporter journeys. You will also put all the theory into practice using Facebook and Google Ads – two of the most popular advertising platforms for digital fundraising.
Who is this course for?
- People who are new to gift in Wills fundraising with little or no knowledge of digital fundraising techniques and practice
- People already working in gift in Wills fundraising but are new to digital lead acquisition
- People who may be looking to start a digital gift in Wills fundraising program
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4.10 and 4.11 Conduct towards Donors by considering how elements of digital fundraising apply to gifts in Wills fundraising.
Full participation in Digital Gifts in Wills – How to Grow Your Database of Confirmed Gifts in Wills Donors is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
The course will be lead by Jonathan Dawson, the founder and Managing Director of Digital Ninjas. With more than 20 years experience in the digital marketing space and 10 years in fundraising, Jon is passionate about sharing his experience to help you create more impact through your bequest programme.
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