In this course you will learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns. You will participate in a combination of case study demonstrations, practical exercises and peer contribution.
Who is this course for?
- Fundraisers and charity staff who write copy and contributes to messaging for fundraising, campaigning, or other supporter communications.
- Fundraisers, charity staff, or suppliers to the NFP sector who would like to be more confident when briefing or assessing copy provided by other writers.
This course relates to the following aspects of the FIA Code of Conduct:
- FIA Code 4 Conduct towards Donors by examining how communicators in the NFP sector can find themselves challenged to meet their ethical obligations to donors, and the needs of their employers.
- FIA Code 5 Conduct towards Beneficiaries by considering scenarios where this conduct may be challenged, and support attendees to navigate any challenges in ethical and appropriate ways.
Full participation in Copywriting for Impact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Mary Anne Plummer has been writing copy all her professional life – for television news, then mainstream advertising, and now for the charity sector. She is Creative Director at Exuberance, where she leads a team of talented writers who craft words that change things for good.
Mary Anne is known for her clear, straightforward and enthusiastic approach to creative work. Over the course of her career, she’s had to write her way out of all sorts of tricky problems – and she’s looking forward to helping you with yours.
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