Copywriting for Impact

Snapshot of course details. Location is nationally online and face-to-face in NSW. The mode is tutor-led online for face-to-face. The duration is a full day. The level is intermediate. The dates are in May, June, August and November.

Course Overview

In this course you will learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns. You will participate in a combination of case study demonstrations, practical exercises and peer contribution.

This image shows a table of four course dates and times. Online course 1: 18 March 2021, 9am-5pm AEDT, Online course 2: 2 June 2021, 9am-5pm AEST, Online course 3: 19 August 2021, 9am-5pm AEST, Face-to-face course 4 in Sydney: 4 November 2021, 9am-5pm.
This image shows a table of course prices. The member prices are $520 for face-to-face, $490 for tutor-led online and $415 for the early bird discount. The non-member prices are $695 for face-to-face, $590 for tutor-led online and $555 for the early bird discount.

To register now, contact

Full participation in Copywriting for Impact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Mary Anne is wearing a white shirt and black blazer. She smiling directly at the camera.
Mary Anne Plummer MFIA
Creative Director

Mary Anne Plummer has been writing copy all her professional life – for television news, then mainstream advertising, and now for the charity sector. She is Creative Director at Exuberance, where she leads a team of talented writers who craft words that change things for good. 

Mary Anne is known for her clear, straightforward and enthusiastic approach to creative work. Over the course of her career, she’s had to write her way out of all sorts of tricky problems – and she’s looking forward to helping you with yours.

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