Advanced Strategy to Manage Your Outsourced Fundraising Program

Course Overview

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Take your face-to-face (F2F) knowledge and skills to the highest level and ensure that what is often a charity’s highest investment channel is delivering optimal returns. You will challenge the status quo within your program by scrutinising each part of the acquisition process and ask: “how can this be done to maximise ROI?”. At the end of this course, you will have a reinvigorated channel and a road map for future success.

Who is this course for?

  • Fundraisers with at least 18 months – 3 years’ experience
  • Charity staff who manage or support their charity’s F2F channel with at least 18 months – 3 years’ experience
  • Fundraising managers considering starting or re-starting a F2F program
Table of prices. The course is $490 for members and $590 for non-members.

FIA Code
This course relates to the following aspects of the FIA Code of Conduct:

  • FIA Code 4 Conduct towards Donors by considering how elements of the FIA Code points 4.1 through to 4.12 apply to donor acquisition and donor care.
  • FIA Code 6 Conduct in Supplier Relationships by considering FIA Code points 6.1, 6.2 and 6.3 and relevant elements in the Members Supply Chain.
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Full participation in Advanced Strategy to Manage Your Outsourced Fundraising Program is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.


Mark Anscombe
Senior Manager Donor Acquisition
World Wide Fund for Nature Australia (WWF)

Mark Anscombe has been managing face-to-face fundraising and donor acquisition at WWF for the last 6+ years where he is responsible for the full end to end donor acquisition program. Having managed the recruitment of over 50,000 regular givers, he has a series of unique perspectives on what he calls “fundraiser-centric” approaches, whereby the fundraiser’s connection and development is the focus of attention. He delivers donor acquisition courses nationwide for the development and delivery of long-term donor retention strategies as well as all aspects of fundraising compliance in line with each states regulatory framework. In addition to working for WWF he also co-chairs the F2F User Group.


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