Take your face-to-face (F2F) knowledge and skills to the highest level and ensure that what is often a charity’s highest investment channel is delivering optimal returns. You will challenge the status quo within your program by scrutinising each part of the acquisition process and ask: “how can this be done to maximise ROI?”. At the end of this course, you will have a reinvigorated channel and a road map for future success.
Full participation in Advanced Strategy to Manage Your Outsourced Fundraising Program is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Mark Anscombe has been managing face-to-face fundraising and donor acquisition at WWF for the last 6+ years where he is responsible for the full end to end donor acquisition program. Having managed the recruitment of over 50,000 regular givers, he has a series of unique perspectives on what he calls “fundraiser-centric” approaches, whereby the fundraiser’s connection and development is the focus of attention. He delivers donor acquisition courses nationwide for the development and delivery of long-term donor retention strategies as well as all aspects of fundraising compliance in line with each states regulatory framework. In addition to working for WWF he also co-chairs the F2F User Group.
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