Relationship Marketing and Direct Response

Thursday 24 Feb 2011

11.00am - 12.00pm
Inspirational fundraising through the ages

Ken Burnett - Clayton Burnett

12.05pm - 1.05pm
Building community, the future individual fundraisers

Stephen Pidgeon - Sargeant Pidgeon, UK

2.05pm - 3.05pm
Developing donor centric response

Leo Orland FFIA CFRE - RobeJohn & Associates

3.45pm - 5.00pm
DM in practice - synchronising your online/offline fundraising

Meredith Campbell MFIA - Royal Children's Hospital Foundation

Friday 25 Feb 2011

11.00am - 12.00pm
The lost art of writing persuasively. Preparing the writer's brief

Ken Burnett - Clayton Burnett, UK

12.05pm - 1.05pm
DM in practice - Face to Face fundraising, monthly giving and donor retention

John Burns- Medecins Sans Frontieres
Gregor Drugowitsch MFIA - Cornucopia Consultancy

2.05pm - 3.05pm
Take action! Boost your fundraising & let your supporters do all the work

Adam Walsh MFIA - Australian Conservation Foundation

3.30pm - 5.00pm
DM in practice - donor acquisition, bonding and conversation strategies - Salvation Army case

David Drysdale MFIA - The Salvation Army
Warren Atkins MFIA - RobeJohn & Associates
Jonathan Krause - RobeJohn & Associates

Saturday 26 Feb 2011

9.30am - 10.30am
The power of story telling

Ken Burnett - Clayton Burnett, UK

11.00am - 12.00pm
DM in practice - realising the potential of your database to drive effective fundraising

Sean Triner - Pareto Fundraising

12.05pm - 1.05pm
DM in practice - how online and search engine optimisation can help build your fundraising

Naomi Hamilton - Blackbaud

1.50pm - 2.50pm
DM in practice - lessons learnt in the 'off-line to on-line' journey

Richenda Ghebrial-Ibrahim - World Vision Australia