Principles & Tactics to Manage an Outsourced F2F Programme

Principles & Tactics to Manage an Outsourced F2F Programme

7 April 20201 DayEntry

Course Overview

In this course you will learn the origins of F2F as a channel, why and how it began and how it has developed to its current state. You will learn the Agency Investment Strategy which includes the tools you use to calculate how your budget matches your organisation’s donor acquisition and retention aspirations, how to create and follow simple strategies, and also how to relate these strategies to your senior management and the board. We will discuss the merits of tactics such as front loading, back loading, multiple suppliers, and how to ensure you have a choice of suppliers to choose from, as well as contracts and how to check yours is fit for purpose.

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Course dates
Sydney7 April 2020
Prices StandardEarly Bird*
Professional Member $490$390
Staff of organisational member$510$410

*Early Bird prices close 13 March 2020

Full participation in Principles & Tactics to Manage an Outsourced F2F Programme is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Meet the presenter

Mark Anscombe
Senior Manager
Donor Acquisition
WWF Australia

Mark Anscombe has been managing face-to-face fundraising and donor acquisition at WWF for the last 6+ years where he is responsible for the full end to end donor acquisition program. Having managed the recruitment of over 50,000 regular givers, he has a series of unique perspectives on what he calls “fundraiser-centric” approaches, whereby the fundraiser’s connection and development is the focus of attention. He delivers donor acquisition courses nationwide for the development and delivery of long-term donor retention strategies as well as all aspects of fundraising compliance in line with each states regulatory framework. In addition to working for WWF he also co-chairs the F2F User Group.

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