Five new trustees join SOFII Foundation’s board

The Showcase of Fundraising Innovation and Inspiration (SOFII) Foundation, a charity created by fundraisers for fundraisers, appointed five new trustees to its board in early April.  

The appointments, effective now, come after a worldwide call out, inviting applications to join the international organisation’s board and help the charity expand its global reach to connect with and support more fundraisers. 

These experienced fundraisers will be joining the UK-based charity that runs, a free website dedicated to supporting fundraisers and sharing the best examples of fundraising creativity and innovation worldwide. 

The new trustees areHeather Little, senior development manager, Monash University; Charmaine Shah, global individual giving and child sponsorship advisor, ActionAid International; Angélique Masse Nguyen, head of fundraising and communications, Saigon Children’s Charity CIO; Rachael Moore, public fundraising manager, PDSA, and Andrew Watt, senior principal, Accordant and director, Third Sector Strategy.  

The five fundraisers join other board members Meredith Niles, Craig Linton, Richard Turner and Ken Burnett.  

“SOFII was thrilled to receive many applications from candidates wanting to use their passion for fundraising to help fundraisers around the world. The five trustees we’ve appointed will bring invaluable experience and diversity to the SOFII board. I’m excited to be working alongside them to ensure SOFII continues to inspire fundraisers and champions best practice everywhere,” said Ken Burnett, who is also SOFII’s founder. 

The new trustees are joining at a momentous time for the organisation. Despite the challenges of the ongoing pandemic, SOFII has successfully grown its I Wish I’d Thought of That (IWITOT) events and has had increasing numbers of fundraisers accessing its website. 

The new trustees bring a wealth of experience from across a range of fundraising disciplines.  

Heather Little has worked in fundraising roles in the UK at the Vegetarian Society, Woodland Trust, the RNLI and Blue Cross. As head of philanthropy at Blue Cross, she developed their long-term fundraising strategy and led a £2m capital campaign. After moving to Australia in 2018, Little became a senior development manager at Melbourne’s Monash University. At Monash, she focuses on major, principal and mega-gifts, delivering transformational philanthropic income to support the university’s inaugural fundraising campaign.  

Charmaine Shah has worked in fundraising for the past 14 years. Originally from Pakistan, she relocated to the UK to work in ActionAid’s London office. Shah brings rich fundraising, innovation, program and knowledge-sharing experience to her new role at SOFII. She co-founded Razakarz, a youth volunteering organisation in Pakistan and has been associated with several gender rights movements in her career, including women’s empowerment, safety and professional growth.  

For the past 15 years, Ho Chi Minh City-based Angélique Masse Nguyen has mobilised cross-sector partners for social impact in Asia. A strategic planner and partnerships architect, she has a wealth of experience in both the corporate and non-profit sectors. Masse Nguyen has raised millions to support education in South East Asia. She also leads grassroots organisations to launch innovative fundraising campaigns, maximising their impact. Masse Nguyen is also head of the local chapter at She loves Data. 

Rachael Moore started her fundraising career in 2008 as a street fundraiser, working her way up the ranks to become a team leader and later a national field operations manager, coaching fundraising teams across the UK. She also worked in the pharmaceutical events sector for three years. Moore returned to fundraising in 2015, working charity side managing both in-house and third-party face-to-face fundraising campaigns. She is the public fundraising manager at PDSA, a leading veterinary charity. She also dedicates time to F2F Hub, a resource which shares best practice in F2F fundraising. 

Andrew Watt has served the fundraising and social sectors for 30 years, representing them in Brussels, London, Edinburgh, Washington and Ottawa, among other places. He served at a senior level at the Chartered Institute of Fundraising, AFP Global and the Association for Healthcare Philanthropy. Watt has been a board member of National Philanthropic Trust (UK), is currently a council member of Rogare and chair of the Health Sector Group of the Chartered Institute of Fundraising. He is also currently a director of Third Sector Strategy and senior principal at Accordant, a consulting firm specialising in healthcare philanthropy. 

For Joanna Culling, SOFII’s project manager, the appointments are most welcome as the organisation ramps up its activities.  

“As a lone fundraiser at a small charity, our existing board members give me much-needed advice and support. I’m eager for our new trustees to join and help SOFII continue to grow and evolve. The fundraising community needs SOFII now more than ever, and our bigger, more globally-minded board is a crucial step in helping us meet the needs of all fundraisers,” she said. 

More info about the work of SOFII is available here