FIA Research Centre


As the peak body representing professional fundraising in Australia, FIA is committed to supporting fundraising professionals. The Research Centre is proudly supported by More Strategic, Australia’s leading fundraising, research and experience management consultancy.

We also work closely with Professional Fundraisers, Tertiary Institutions, other representative bodies and Member organisations to provide research on various aspects of fundraising to help provide the resources to advance professional fundraising and best-practice in Australia.

Current Research Underway or in Planning

P2P Fundraising research study

Tanya Carlyle, Sessional Academic (Marketing) | PhD Candidate  Newcastle Business School. This interviews and data collection have been completed and Tanya is currently writing up the findings.

Effective fundraising in Australia

This study is being conducted by Dr Cassandra Chapman at the University of Queensland, in collaboration with the Fundraising Institute of Australia. The project aims to:

a) Identify elements of effective direct marketing appeals across the sector

b) Listen to fundraisers’ perspectives about effective fundraising practice

Increasing gender balance in nonprofit CEO positions: how women make it to the top.

Jennifer Kruwinnus from the Australian Centre for Philanthropy and Nonprofit Studies, Queensland University of Technology (QUT) is doing a Doctor of Philosophy into gender in nonprofit leadership. The research aims to contribute to addressing the gender balance in nonprofit CEO positions.

She invites male and female CEOs of very large Australian charities (likely revenue >AU$10 million) to participate in an approximately 60-minute semi-structured interview. The interview will take place either online via Zoom or in-person at the Australian Centre for Philanthropy and Nonprofit Studies (ACPNS), Queensland University of Technology (QUT) Gardens Point, 2 George Street, Brisbane, QLD 4000.

For more information on the research please click here.

To view the Participant Information Sheet please click here.

To view the consent form click here.

More Strategic – Public Research on donating behaviours and intentions

Noble Ambition – A White Paper is being developed on fundraising in the Arts.

Available Research

Cybersecurity: The state of Australian Websites 2022

Charity Reptrak – The RepTrak Company 2021

FIA partnered with Dūcere Global Business School to undertake research into the risks of early adoption of blockchain and cryptocurrency in fundraising. Head over to the FIA member portal to read the full report and white paper to learn about whether adopting digital currencies are what your organisation needs to succeed.

Watch the webinar here.

We know that trust in charities in general is important to us all – so how have the bushfires and the pandemic influenced trust and confidence in Australian charities?

More Strategic have been tracking trust in Australian charities for more than seven years and have compared it with similar measures in nine other countries. Their latest survey was run in September and looked specifically at this question.

Watch the webinar here.

The latest research report on Public Attitudes to Fundraising webinar covers what the consumers are saying about their plans to give, the impact of COVID-19 on their giving and hear comparisons of how this has changed since we undertook similar research in January 2020 during the Australian bushfire disaster. Understand supporter expectations and how you can engage your audiences.

Undertaken in July and August 2020, this research sought to understand how the fundraising community has felt about the current environment and their views on the future compared to the results of the previous report in March 2020. 

This report covers the impacts of the Coronavirus across different channels of fundraising including events, direct marketing, corporate partnerships, regular giving, major giving, trusts and foundations and gifts in Wills.

This report provides insights from research that was conducted to provide clarity for Australian charities on the impact of the major bushfire emergency relief fundraising. The report also provides guidance on the way forward for charities with their regular fundraising activity now and into the future.