Maximise your donor engagement to drive revenue growth
Donor engagement is becoming the next big thing in Fundraising due to declining second gift rates; conversions into regular giving and overall donor retention rates. This session is designed to develop your donor engagement program.
This course is designed to equip participants with an understanding on how to build a best practice donor engagement program for any type of fundraising program.
Participants will also have an opportunity to review their existing stakeholder mapping processes whilst build a new one relative to their organisation.
Specifically, it will provide participants with the tools and skills to learn about the market landscape, understand their organisations core value propositions, audit their existing stakeholder journey’s and ultimately build a new or optimise an existing donor engagement program.
Who should attend:
This course is designed for all levels of Fundraisers with an interest in donor development and donor stewardship/engagement programs.
On completion of this course you will be able to:
- Understand the market landscape around donor engagement
- Conduct audits into existing donor engagement strategies
- Identify opportunities to improve on donor engagement
- Confidently build a best practice multi-channel donor engagement program
- Apply learnings from the session immediately!
What you’ll learn:
- The market landscape
- Understanding your value propositions
- Reviewing your existing donor engagement programs
- Developing a new donor engagement program
- Measures and analysis around key drivers to donor engagement
For a complete course outline click below:
|Staff of organisational member||$590||$470|
For venue information, click through to the relevant city location.
|City||2018 Course Dates||Early bird cut-off|
|Sydney||21 August||21 June||Register Now|
|Melbourne||8 August||10 June||Register Now|
|Brisbane||7 September||7 July||Register Now|
|Adelaide||18 September||18 July||Register Now|
Click here for FIA course terms and conditions
All FIA Skills-Specific short courses and masterclasses have an 8:45am arrival time for a 9:00am start; the day will finish at approximately 4:30pm.
Full participation in Donor Engagement to the Max! is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Meet the tutors
Andrew Sabatino (MFIA)
Andrew has over 15 years’ fundraising experience in Australia and the UK. He has worked across many sectors, including seven years at Guide Dogs SA/NT. More
Marcus Blease (MFIA)
Prior to setting up his own agency Donor Republic, Marcus held senior fundraising roles with Cerebral Palsy Alliance, Cancer Council and others. More