Copywriting for Impact
|Available nationally||Online or face-to-face|
Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. FIA face-to-face courses will re-commence from August 2020 where possible in line with government guidelines and social-distancing measures and, where appropriate, we will provide online learning options. FIA will continue to update course registrants and prospective students regularly. Please contact email@example.com with any queries or if your course has been affected. Online learning is available for this course.
In this course you will learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns. You will participate in a combination of case study demonstrations, practical exercises and peer contribution.
Click here to download the full course overview
|ONLINE||18 June 2020||Registrations are closed|
|ONLINE||20 August 2020|
|Sydney||21 October 2020|
|Brisbane||23 October 2020|
|Perth||29 October 2020|
*Use your 20% membership renewal discount code for this course.
|Staff of Organisational Member*||$590||$510|
Full participation in Copywriting for Impact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Mary Anne Plummer has been writing copy all her professional life – for television news, then mainstream advertising, and now for the charity sector. She is Creative Director at Exuberance, where she leads a team of talented writers who craft words that change things for good.
Mary Anne is known for her clear, straightforward and enthusiastic approach to creative work. Over the course of her career, she’s had to write her way out of all sorts of tricky problems – and she’s looking forward to helping you with yours.
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