Copywriting for Impact

Fundraising Institute Australia (FIA) has taken steps to ensure the health and safety of our course participants, tutors, members and staff. Our courses are offered in 3 formats: online (self-paced), online (tutor-led), and face-to-face with covid safe measures in place consistent with individual States’ guidelines. Please contact with any queries. 

Copywriting for Impact

Multiple1 DayIntermediate
Available nationallyOnline or face-to-face

Course Overview

In this course you will learn how to write with clarity and emotion for the benefit of your readers and your mission. You will learn the real-world practicalities of writing copy to a deadline, for a specific audience and with the needs and complexities of your organisation in mind. The primary focus will be on direct response communication for appeals and activism campaigns. You will participate in a combination of case study demonstrations, practical exercises and peer contribution.

Click here to download the full course overview

Course dates
ONLINE18 June 20209:30am-4:30pm AESTRegistrations are closed
ONLINE20 August 20209:30am-4:30pm AESTRegistrations are closed
ONLINE29 October 202010:30am-5:30pm AEDT

*Use your 20% membership renewal discount code for this course.

Prices In-classOnline
Professional Member*$520$490
Staff of Organisational Member*$590$510

Full participation in Copywriting for Impact is applicable for up to 7.5 continuing education points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Mary Anne is wearing a white shirt and black blazer. She smiling directly at the camera.
Mary Anne Plummer MFIA
Creative Director

Mary Anne Plummer has been writing copy all her professional life – for television news, then mainstream advertising, and now for the charity sector. She is Creative Director at Exuberance, where she leads a team of talented writers who craft words that change things for good. 

Mary Anne is known for her clear, straightforward and enthusiastic approach to creative work. Over the course of her career, she’s had to write her way out of all sorts of tricky problems – and she’s looking forward to helping you with yours.

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