Mercy Health Foundation launched its $2 million capital campaign to advance equipment and furnishings at Werribee Mercy Hospital (WMH), as part of the hospital’s expansion project which includes the City of Wyndham’s first Intensive Care Unit (ICU).
A busy general hospital in Melbourne’s south-west, Werribee Mercy Health (WMH) provides a range of medical services and home-based support.
In 2016, Victoria’s state government announced it would invest $85 million to expand WMH, providing families in Melbourne’s west with better/closer access to health services. The expansion included 56 additional beds, an eight-bed ICU, six new operating theatres and a wellness garden.
As part of Mercy Health’s bid to the state government, their Foundation had to raise an additional $2 million by leading community and philanthropic gifts to enhance the furnishings at the new facility and to build the perception of ownership for a community’s newly expanded hospital.
The appeal delivered new income, donors and level of giving. Additionally, the Foundation collaborated successfully with community groups, volunteers, committees and other foundations to collectively generate support for the appeal.
In all, the Foundation saw growth across its ongoing fundraising channels, including direct mail and grants, providing a year-on-year revenue increase of more than $700,000.