With no ongoing government funding, the Leukaemia Foundation (LF) relies on the generosity of supporters to enable investment in research and services for people living with blood cancer. The Supporters (fundraising) team delivers this critical function.
Recently the Leukaemia Foundation of Australia and Queensland organisation unified into a national, single organisation. With research setting the way forward, a major restructure took place, including with the Supporters team. Despite fewer resources, the Supporters team still needed to achieve their fundraising goals.
The team transitioned from a state to a stakeholder-centric focus, followed by a period of rationalisation, new team set-up and development, new roles, responsibilities and management lines.
The new direction led to four organisational fundraising objectives: grow resources to serve their clientele; diversify by introducing new revenue streams while maintaining strong positioning in signature events like World’s Greatest Shave; adopt a supporter-centric approach to increase advocates/lifetime value, and ensure best fundraising practice.
Through change management, careful income and expenditure management, consultation, training, development and collaboration, the fundraising team navigated the changes and lack of resources to deliver a significant number of campaigns and over-achieve on the net contribution goal for LF – achieving $20.5 million net against a target of $20.1 million.