FIA members join Giving Tuesday movement
Hundreds of charities and not-for-profits, including FIA members, have joined a fast-growing movement that’s emerging as a powerful remedy to end-of-year excess.
Giving Tuesday, which is tomorrow, is anticipated to raise nearly $730 million for good causes and countless hours of volunteer work across 60 countries.
Australia will be among the first to begin the wave of giving that will sweep the globe under the #GivingTuesday banner.
Numerous FIA members are participating, including Aruma, the Alannah and Madeleine Foundation, St Vincent de Paul Society, Charlies Foundation for Research, Red Kite, the Leukaemia Foundation and UNICEF Australia.
FIA is a big supporter of the campaign, according to FIA chief executive Katherine Raskob.
“I’m delighted that so many FIA members and the broader fundraising sector are getting behind Giving Tuesday this year; this is something to be applauded. This campaign is about encouraging philanthropy, volunteering, lending one’s voice, and getting people to think about what’s important at this time of year,” she said.
The movement has long enjoyed support in the United States, but is snowballing here as an alternative to the online spending sprees that dominate the start of the festive season like Black Friday and Cyber Monday, and Australia’s Click Frenzy.
Social enterprise Our Community, through its donation platform GiveNow.com.au is donating resources and staff time to help give the movement a boost in Australia.
“We want this event to get bigger and bigger. We’re powered by a desire to help the country’s 600,000 not-for profits and charities, and to spread support for a fair go for all Australians,” said Denis Moriarty, Our Community group managing director.
The movement’s global chief and co-founder Asha Curran said the campaign had raised billions since starting in 2012, generated 14 billion social media impressions last year, and was helping to create “a more generous world.”
Organisers are keeping tabs on every organisation that’s involved this year for case studies and to start planning promotions for an ever bigger year next year. They can draw on our latest release if they want to post their own media, call their local radio station/newspaper too.
Follow the hashtag #GivingTuesdayAUS on social media to track Giving Tuesday activities locally or visit www.givingtuesday.org.au.